Charles Andrew - Idea Couture

Senior Client Partner

Charles brings his leadership experience to the table to identify and shape strategic opportunities for innovation. He aims to find synergy between organizational capabilities and the unobvious workings of consumer and customer psychology.

He combines his breadth of knowledge with fresh perspectives by drawing on his years of experience, which span a variety of industry types and innovation challenges. Charles has experience working in consumer brands, financial and professional services, customer experience, and packaged goods; he has worked with P&G, Johnson & Johnson, McNeil OTC, PwC, Aviva, GSK, and Kellogg.

Charles has a multi-disciplinary education from Cambridge University, having studied engineering, economics, and history. Prior to joining Idea Couture, Charles was a partner at New Solutions.

Charles Andrew
Senior Client Partner