Fiona Hughes - Idea Couture

Resident MD

As Idea Couture’s resident medical doctor, Fiona has firsthand experience with patients, healthcare practitioners, prescription drugs, compliance issues, and clinical processes. Her passion for healthcare began with clinical work, and she is now very interested in health and the possibility of a healthcare system in which the best products and services are those designed around human experience. Fiona works closely with Idea Couture’s research, design, and strategy teams, completing work for clients like UCB, Eli Lilly, AbbVie, and others. She is a critical part of Idea Couture’s integrated healthcare practice.

Fiona also sees patients in her health counseling practice, where she combines conventional knowledge with complementary treatments to empower and educate her patients. As a lecturer and workshop leader for parents and teachers in training, she addresses the physical and psycho-social aspects of health and illness.

Fiona has a medical degree from the University of Witten/Herdecke in Germany.

Fiona Hughes
Resident MD