Chief Executive Officer

Idris is a highly acclaimed strategic innovation expert with a long history of working as an advisor to top executives of Fortune 500 companies. Recognizing that many organizations understand the importance of innovation but fall short when it comes to execution, Idris partners with global clients across sectors to identify and implement strategic innovation processes, address critical challenges in innovation program design, and develop new-game strategies.

The author of five books on strategic innovation, marketing, and branding—including his most recent, Design Thinking and Strategic Innovation (Wiley and Sons, 2013)—he is a visiting lecturer on strategy, innovation, and design thinking at several graduate programs and frequently speaks on these subjects at business conferences and executive retreats.

Prior to founding Idea Couture, Idris held a number of senior and executive management positions, including Global Chief Strategist with Blast Radius (WPP), Global Head of Strategy with Organic (OMC), President and Chief Strategy Officer with Live Lowe and Partners (IPG), and Chief Strategy Officer with CBIZ E-solutions (CBIZ).

Idris received his management education from the London Business School (Management Science), Harvard Business School (Marketing Management), and London Brunel Graduate School (Technology Management).

Idris Mootee
Chief Executive Officer