Matthew Ames - Idea Couture

VP, Service Design / CX

With two decades of experience in the digital world, Matthew’s passion stems from a deep-rooted empathy for people, an insatiable curiosity of how things work, and an innate compulsion to build better systems. Matthew cut his teeth in the early days of digital, and when he’s not evangelizing the roles of big data, programmatic media, and experience design, he’s jamming with other disciplines to develop new methods, formats, and opportunities that push experience boundaries for organizations and their customers.

A veteran of the worlds of agencies and startups, Matthew has built a depth of expertise in digital strategy, enterprise application development, performance marketing, and digital media strategy. He has led cross-functional teams to not only understand the motivations behind human behavior, but to also deliver truly compelling omni-channel experiences for clients such as Jaguar Land Rover, Bank of Montreal, Panasonic, Unilever, Mondelez, FedEx, and Allstate.

Matthew holds a BSc from Boston University.

Matthew Ames
VP, Service Design / CX