To situate and contextualize the experience of chronic illness, IC/ health is undertaking the critically important effort of synthesizing the universal insights and breakpoints that stem from our experience examining across over 20 chronic disease states.
Why is this relevant to our health clients?
- Allows healthcare organizations to move insights identification to a new level by immediately moving beyond the broad, undifferentiated experience
- Empowers companies to identify overlapping solution sets to scale “Beyond the Pill” efforts across brands, disease states, or therapeutic areas
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