We are surrounded by machines—intelligent ones at that. As they keep evolving (and they surely will), we must begin to ask ourselves what even qualifies as “human” anymore. Do machines influence humans, or vice versa? Will machines simply replicate our behavior as they learn more about us, or will we be inspired by their interpretations?
This collection of articles and essays by leading anthropologists explores what it means to be human in a world where “innovation” is the hottest buzzword and technology is progressing at unprecedented rates. Touching on a variety of topics, from design to market research and customer experiences, we explore the many ways anthropological insights and ethnographic research can help businesses stay at the forefront of their industries and remain human.