It’s not just Millennials who search for adventure, experience and taste - Idea Couture

Photo Credit Harvey Enrile / CC
Myth: Millennials prefer experiences over ownership and are different because of it.

This myth is the product of Market Researcher’s tendency to look at definitional characteristics as points of distinction and not as symptoms of larger trends. The problem here is that this is becoming true of many more people, of all ages and socio-economic circumstances. The middle class is changing all over the world. In countries where debt and the cost of living are on the rise (like the U.S., Europe, and even Japan), many more people are choosing to spend their money on experiences rather than on the fundamental purchases like houses and cars that were essential pillars of the middle class life several decades ago.