In the heat of the explosion of IoT, the 2016 Consumer Electronic Show (CES) featured numerous IoT partnerships that focus on enhancing the industry’s ability to handle consumer growth and connect the increasing number of “things” to meet new needs. In order for IoT products to continue to evolve and the industry to move forward, IoT developers must close the interoperability gap in the IoT ecosystem to leverage consumer experience. System integration will only continue to improve if users are central to developers’ strategies.
In the midst of the hype around IoT, smarthome technologies have become the hotbed for IoT integration initiatives. Nest and, in particular, Weave (its protocol integration platform), has been at the center of attention since they agreed to a handful of third-party partnerships with IoT products like Whirlpool’s connected appliances, Philips Hue, and the Ooma VOIP home phone etc. These collaborations have revealed Weave’s strong capabilities in terms of cloud services, app integrability, and communication reliability in real-time using multi-networks messaging during a connected user experience. By reducing the complexity of system integration with its end-to-end solution, Weave has substantially enhanced third party developers’ ability to build new connected smarthome features while maintaining every device’s core functionalities. As a result, a proliferation of third party IoT developers are signing up to become a part of the ecosystem that will allow them to streamline their product/service delivery and accelerate the rate at which their devices are integrated into users’ homes.
Other partnerships, such as the collaboration between Ford and Amazon, have demonstrated larger opportunities for IoT to move beyond the smarthome’s front door. The use case they proposed will allow consumers to start the engines of their Ford cars by talking to Echo (Amazon’s new smarthome hub) before they even leave the house. This illustrates a potential desire for smarthome tech to be scaled and integrated into products and services in other IoT segments, creating new experiences and new value for the ever-growing, savvy IoT consumer base.
Understanding the importance of system integration is at an all time high, and these IoT partnerships clearly reflect consumers’ expectations for the most critical IoT offerings. Everything needs to be connected, and – ideally – everything needs to work seamlessly. In order to better anticipate future opportunities in the IoT consumer market, device developers need to be aware of the benchmarks surrounding integration as well as the ascending standards for smarthome devices that these partnerships have established.