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Marketing Operations
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Modern AI-integrated marketing operations

Today’s marketing teams need to reach audiences in the right context, and across channels. Doing so effectively requires agility and foresight driven by the power of AI, data and analytics.
We help clients rethink how they create value, innovate and grow by combining business and process expertise with intelligent digital platforms to optimize marketing operations.

What you could achieve

50%

advertising productivity gains

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30%

faster time to market

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20%

faster sales lead response

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70%

reduction in client acquisition costs

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90%

faster sales quotes

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Operate with agility and intelligence

Cognizant’s marketing operations services combine talent with domain and platform expertise to help clients automate and scale processes as well as develop and optimize personalized campaigns for each step of the buying journey. We also partner to co-innovate, test, iterate and deploy new campaigns quickly and efficiently.

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What we deliver

Deep platform expertise

Skills and experience across major advertising platforms provide operations and performance you can rely on.

Commitment to outcomes

Our expertise with tools and frameworks on a global scale enable us to commit to outcomes, helping clients achieve better returns, faster.

Intelligent automation

We help develop processes that enable faster speed to market.

End-to-end expertise

Our experienced team provides essential advice on integrated marketing campaigns optimization.

Featured work

MEDIA & ENTERTAINMENT

Intelligent automation transforms advertising operations

An entertainment company automates its advertising sales business processes and reduces inefficiencies and errors across its global linear and digital network.

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MEDIA & ENTERTAINMENT

AI improves productivity by 50%

A digital ad agency automates ad extensions featuring deep learning-based natural language processing (NLP) to help its customers improve click-through rates.

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LIFE SCIENCES

Optimized marketing operations boosts customer satisfaction

A centralized marketing platform helped a global pharmaceutical company accelerate response time by 20% and achieve 100% compliance.

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Insights

Good customer experience = growth—even in a downturn

Explore four CX questions leaders should ask to boost customer loyalty, improve brand reputation and increase revenue—now and in the long run.

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Gen AI and content: Balancing risks and rewards

4 steps for media companies seeking to lead the way in a brave new world.

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To lead with AI, focus on people and governance

Here's how senior leaders can optimize AI for not just their organization but also for their workers and the world.

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How gen AI can enhance, not erase, past tech investments

In the world of rapid technological evolution, generative AI emerges not as a replacement for existing systems, but a catalyst that unlocks their true potential

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Gen AI: From theory to practice

The best way to get started with generative AI is to understand what it’s for: unlocking and expanding value.

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Cognizant named Leader in Marketing Services PEAK Matrix® 2024

Cognizant continues to excel as Everest Group has named us a marketing services leader for the fourth consecutive year. Our unique vertical and geo-focused go-to-market strategy, proprietary Gen AI content creation engine, and widespread delivery network is helping clients run insight-driven campaigns at scale.

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Everest group peak matrix badge, Leader Marketing Services, 2024
Cognizant named Leader in Marketing Services PEAK Matrix® 2023

Everest Group recognizes Cognizant as a marketing services leader for the third year in a row. Our end-to-end marketing services, from consulting to creative solutions, are built on strong technology foundations and help clients run insight-driven campaigns at scale.

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Explore additional business process services

Modern BPS

Explore our modern business process services

AI training BPS

Fast-track AI models from concept to value

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Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.